Media and advertising
PROCTOR serves media holdings, online publications, advertising agencies and production companies. The legal work sits at the intersection of media regulation (the Law on Media, the National Council), advertising law, copyright in content and defamation disputes over the protection of business reputation.
Why PROCTOR
Media and advertising is a field where a legal mistake is public by definition: a fine from the National Council, a banned advertisement or a lost defamation case instantly becomes part of the reputation. PROCTOR reviews advertising campaigns before launch, handles the requirements of media regulation and defends newsrooms and brands in disputes over inaccurate information.
We work with equal confidence on the side of the media and on the side of a business whose reputation is under attack, so we see the strategy of both sides in advance.
Lines of work
- Media regulationRegistration of media, requirements of the Law on Media, dealings with the National Council, language quotas, wartime restrictions.
- Advertising lawLegal review of advertising campaigns, special categories (alcohol, pharmaceuticals, financial services, gambling), native advertising and labelling.
- Protection of contentCopyright in content, action against piracy, licensing of formats, music and video, UGC platforms.
- Defamation disputesProtection of business reputation, retraction of inaccurate information, the balance with freedom of speech, disputes against media and bloggers.
Practices for the industry
The teams of PROCTOR that run matters in this sector.
Corporate law and M&AThe flagship transactional practice: the legal foundation for owning, running and selling a business. It covers M&A deals, corporate structuring and the protection of owners' interests, together with adjacent areas - employment relations with staff and senior management, and the personal wealth matters of business owners (private clients).
Dispute resolution and enforcementThe full cycle of protecting a client's interests in a dispute: national courts of every jurisdiction and instance, international commercial and investment arbitration and, above all, turning a judgment won into money actually recovered.
Intellectual property and data protectionProtection of the intangible assets of a business: brands, technology, content and trade secrets - plus the lawfulness of personal data processing and legal readiness for cyber incidents. A natural pair for technology and consumer companies.
Tax practiceA standalone practice with the strongest lead generation potential: protecting a business from additional tax assessments, blocked tax invoices and pressure from the tax authorities, together with the lawful optimisation of the tax burden.
Clients from the industry
